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Services

LET'S WORK TOGETHER

Flexible Services, Customized for You

Because every organization's needs — and resources — are different.

I offer flexible engagement options designed to meet you where you are. Whether you need ongoing strategic partnership or focused project support, I help align communications, marketing, and sales enablement for measurable business results.

GWC Night Shift Service

FEATURED SERVICE

GWC NIGHT SHIFT

Are there projects that keep falling to the bottom of your to-do list? Have you been forced to put things on the "back burner" when you really just want to finish and launch them? Let GWC Night Shift get them done.

You know the projects I'm talking about. The social content for scheduled blog posts. The case studies from recorded customer calls. The quarterly newsletter that keeps getting bumped. They're important—but something more strategic or time-sensitive always takes priority.

That's where GWC Night Shift comes in. Send me the recurring work that seems to fall to the bottom of your to-do list. Then consider it done.

 

Let's Tackle Your To-Do List

MY SERVICES

Specializing in B2B Content Marketing

Content (1)

CONTENT STRATEGY + PLANNING

DEFINE THE STORY. DRIVE RESULTS.

I help you build a content strategy, identify key topics and content pillars, and lay out a plan across tactics and channels that will get your stories to the right audiences. 

STRATEGY DELIVERABLES

  • Content Strategy Roadmap
  • Messaging Frameworks
  • Brand Guides
  • Editorial Calendar
  • Internal Playbooks

WRITING. EDITING. AI HUMANIZATION

TELL YOUR STORY. GET RESULTS.

I partner with your team to shape clear, consistent messaging and develop content that reflects your brand’s purpose — from web copy and thought leadership to product descriptions and internal communications. I'll do the work myself or work with your internal or agency teams. 

CONTENT DELIVERABLES

  • Website + Digital Content
  • Thought Leadership Articles
  • Blog Posts, Ebooks, Whitepapers
  • Social Media Posts
  • Internal Communications
  • Video Scripts

 

Content (1)

EMPOWER YOUR COMMERCIAL TEAM

Sales Enablement Content + Tools

Your commercial teams drive the revenue that powers your company's success. Arm them with the tools they need to attract and engage prospects, win deals and close them quickly, and deliver customer experiences that lead to growth and retention. 

I help translate your brand message into tools that support sales and go-to-market (GTM) strategies .

  • Sales Playbooks
  • Communications Templates
  • Case Studies + Sales Sheets
  • Presentations
  • Trade Show Support + Collateral
Sales Enablement-1

TURN IDEAS INTO DELIVERABLES

From Concept to Completion

You've defined your message and you know what needs to get done. Let me manage execution from start to finish.

I can follow your process or build one for you and then I'll manage and track the project as if I was part of your team – because I am. I will collaborate across teams, manage vendors, and keep you informed every step of the way. 

  • Creative Briefs
  • Project Plans
  • Project + Budget Trackers
  • Team + Vendor Collaboration Oversight
  • Process Documentation
Project Management

WORK WITH ME

Engagement Models to Fit Your Needs

Fractional Consultant

IDEAL FOR:
Growing organizations, startups, or companies in transition that need experienced leadership for strategic planning.

Think of me as in Interim Marketing Director. I will serve as an extension of your management team — connecting strategy, messaging, and execution across departments. I help define your communications framework, align marketing and sales enablement efforts, and ensure your brand story is consistent and effective across every channel.

Retained Contractor

IDEAL FOR:
Companies with defined goals that need an extra set of hands (but not an FTE) to keep projects moving forward on an ongoing basis.

For organizations that want ongoing, hands-on collaboration, I work as an embedded communications and sales enablement partner. You get steady, strategic support with content development, project execution, and internal communications — all on a schedule that fits your workflow and budget.

Project-Based Engagement

IDEAL FOR:
Companies seeking a partner to lead specific campaigns or communications rollouts, one project at a time.

Whether you’re launching a product, developing a messaging framework, or building sales enablement materials, I can manage and deliver projects from concept to completion. I work cross-functionally with your subject matter experts, design teams, and stakeholders to ensure every deliverable aligns with your brand’s purpose and strategy.

Freelance Writing Support

IDEAL FOR:
Marketing or sales teams that occasionally need content and communications assets, like a blog post or white paper. 

For smaller teams or one-off needs, I offer flexible freelance support — from refining sales presentations and executive communications to editing content or developing key deliverables. It’s professional-quality messaging, without the commitment of a long-term engagement.