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ABOUT ME

It all started with WRITING

I used to think I was destined for a STEM career; after all, up through high school and even into college, I loved math and science. Then came advanced calculus and organic chemistry and the STEM dream died.

I had always liked to write, but in college, I realized that I loved to write! And after working at an ad agency as my first job, I realized I really liked design and seeing words and images come together to evoke feelings and deliver messages.

So, I stuck with it and built a career in marketing, communications, and sales enablement. I use that experience to help companies better define their brand and create messages that resonate and engage their audiences.

 

PROFESSIONAL EXPERIENCE

Career Highlights

As I mentioned, I love writing and have turned that passion into a career in Content Marketing. I have developed and executed content strategies that drove greater awareness and engagement, positioned key executives as industry thought leaders, and armed sales teams to deliver compelling messages that drove revenue. 

Gears

Content Strategist
Storytelling for Success

As the Marketing Leader at a large financial institution and several healthcare services firms, I led marketing teams, as well as serving as a marketing team of one. With my teams and support from agency and freelance partners, I drove marketing and communication strategies for companies ranging from $40 million to over $700 million in revenue. 

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Marketing Leader
Healthcare & Financial Services

Sales succeeds when they are armed with the knowledge and tools to effectively tell the story of their brand and the value of their solution. Throughout my career, Sales Enablement  has been a central focus of my work. I've helped teams increase revenue, accelerate deal velocity, and drive client retention, expansion, and success. 

Sales Enablement

Sales Enablement Expert
Driving Growth & Retention

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LET'S WORK TOGETHER

Whether you need help setting your GTM strategy or executing on a project, I can help.